I help you understand your users needs and find ways to align them with business objectives
Using data & analytics to encourage user engagement with secondary product features so that we meet projected business KPI's
Improving hierarchy and component designs for a scheduling tool to be easier for new users to onboard and get their jobs done.
Establishing brand guidelines, process, and success metrics to drive consistent content creation to impact business goals.
Building a 0-1 digital product around a manual reporting service to give users interactive usage of their data so they can make informed decisions about their product development cycles.